The Happy Taco is the mascot of Tac-go. He was created shortly after the founder of Tac-go had a rough night in his car. After countless hours of listening to late night talk on his broken radio, his mind was broken. It was in this broken stupor that he created his business and its mascot. Eventually it would earn him well over a hundred dollars. This would not, however be due to his marketing skills, but because of the incredible popularity of the taco as movie theatre food.