He likes to buy expensive things, and is only tempered by his wife. For instance, he has a tendency to buy incredibly obscure modern art at prices any mattress king would drop dead at the sight of. One time, he bought a company. He then proceeded to buy a large amount of any wholesale foodstuff he could find. His wife declared the entire goings on much too expensive, and tried to make him recoup his losses by entering the soda industry. He makes his money on the internet. He's just not entirely sure how.