This is: a can of SPLA ZAM soda.
Not only is it a can, it is the only can of SPLA ZAM soda. SPLA ZAM soda was horrible . This came as a surprise to most of the managers, who thought SPLA ZAM (which officially must be spelled in all capital letters) was undeniably "awesome." When the CEO came to the manufacturing plant on its opening day, this can rolled off the assembly line, and in what has been described as the "worst photo-op in the history of modern man" said that it tasted like "putrid rat poo that someone has been keeping in their left armpit until it fermented." In what is now known in business managment circles as the "great SPLA ZAM upset," everyone got a raise. The phrase SPLA-ZAM will become hip lingo with the kids however, meaning "what you just did was very stupid."
Connections:
Brainchild of: William Gibson.
Catchphrase of: Cool Kids.